A new Canadian food brand is changing consumers’ perceptions of frozen food. füdi is also proving international flavours can be achieved with local ingredients straight from Ontario farms.
“Only a generation ago, every meal started with a simple trip to the neighbourhood farmers’ market and corner butcher,” says founder, Maurizio Racco. That’s why he thinks it’s important to offer consumers a more wholesome shopping experience in a fast-paced world.
füdi’s freshly pre-made, pre-packaged globally inspired entrées and spices are now available at major grocery stores and are 95% Ontario sourced. Using an all-natural, preservative-free sous-vide cooking process, dishes are cooked slowly to maximize flavour.
füdi has linked up with Southern Ontario’s Baretta Farms, producer of organic meats from grass-fed sources raised without antibiotics. Other suppliers include Burnac, for organic Ontario baby kale and Malabar Superspice for fair-trade spices from around the world, as well as Ottawa Valley Grain Products for pearl barley.
The current selection of fudi entrées is Pollo Tandoori, Pollo Cajun, Pollo Alla Cacciatore, Pollo Jerk and Pollo Santa Fe, with a range of spices to match. The nutritional breakdown on each pack is per package, not per serving so consumers can see exactly what ingredients and what quantities each entrée contains.