Available in a range of natural scents, the new ATTITUDE collection includes deodorants, shampoos, shower gels, bar soap, hand soap and bubble bath. Products are free from any traces of 1,4 dioxane or ethylene oxide, two contaminants that are often generated as by-products during the manufacturing of beauty products. The fragrances used are without CMR (carcinogens, mutagens or toxic for reproduction) compounds. There is a customized collection of baby products that is also hypoallergenic and gentle for daily use. ATTITUDE body care products are manufactured in Canada in an integrated, energy-efficient plant. All products are carbon-neutral, EcoLogo certified and not tested on animals.
The entire collection is available online at cleanattitude.com and in select retail locations across the country including Metro, Loblaws, Rexall, Safeway and Target.